The Stop the Bleed® campaign. It is the product of a joint effort between the National Security Council, the White House, the Department of Defense, the Office of Homeland Security, and the Office of Health Affairs. Express Companies, Inc. (parent company of American CPR Training® & Urgent First Aid®) is proud to have participated in the launch of this program at the White House, as well as being a part of a select group of only 13 organizations invited by the National Security Council to comprise the final Advisory Round Table group with the 7 Government agencies that met for the final review and approval of the Stop the Bleed® campaign at the White House prior to public unveiling of the program. The purpose is to inform the general public and lay-rescuers of the importance of hemorrhage control in the event of mass-casualty events such as natural or man-made disasters. The supporting research is based on response to injuries sustained during wars in Afghanistan and Iraq.